Why Overpricing Your St. George Home Could Cost You More Than a Price Cut Later

When it comes to selling your home in St. George, one of the most important decisions you’ll make is how much to list it for. If you are not in a rush, you may be interested in listing higher than a market analysis indicates, with the idea that you have time to wait for a buyer willing to pay it or that you can always lower the price letter. Many sellers believe starting high gives them room to negotiate, but in reality, overpricing can hurt your chances of selling quickly—and often leads to a bigger price cut down the road.

Here's what you need to know about pricing your home for sale before you list it. 

Why the Right Listing Price Matters

Today’s buyers in Washington County are more informed than ever. With access to online listings, comparable sales, and market trends, buyers can spot an overpriced home right away. If your home is listed above market value, buyers may skip over it completely, assuming you’re not serious about selling or never seeing it in the first place because of their search parameters.

This can cause your home to sit on the market longer than average. And the longer a property lingers, the more buyers begin to wonder what’s wrong with it, even if it’s actually in perfect condition.

The Risk of “Chasing the Market”

Overpricing often leads to repeated price reductions as sellers try to catch up with the market. By the time your home reaches a realistic price point, buyers may already have seen it multiple times online and dismissed it. This phenomenon, known as “chasing the market”, usually results in a lower final sale price than if you had priced your home correctly from the start.

How Much Should You List Your St. George Home For?

This is the big question. If you’re wondering, “How much should I list my home for in St. George?”, the answer depends on more than just what you want to make from the sale. It requires analyzing:

• Recent comparable home sales in your neighborhood
• Current market conditions and inventory levels
• The condition and features of your property compared to others
• Buyer demand in St. George and surrounding communities

As an experienced local real estate professional, I can provide a Comparative Market Analysis (CMA) to help you determine the most strategic list price.

Homes priced accurately from the start tend to attract more showings, more interest, and often multiple offers. In a market like St. George—where buyers are watching closely for value—setting the right price can help you sell faster and closer to asking, without the stress of repeated price cuts.

Overpricing your St. George home might seem like a smart strategy, but it can backfire—leading to a longer time on market and potentially a lower final sales price. Instead, work with a trusted local agent who understands the market and can help you set the right price from day one.

Thinking about selling your St. George home? Let’s talk. I’ll help you find the ideal listing price so your home sells quickly and for the best possible return, so contact our team any time to get started.